Who is the Black Girl in the Otezla Commercial Tara?
Introduction
Otezla is a medication used to treat patients with plaque psoriasis, psoriatic arthritis, and other conditions. In recent years, the brand has been heavily promoting its medication through commercials, featuring a diverse cast of actors. One of the most popular and iconic commercials is the Otezla commercial featuring Tara, a young black girl with psoriasis. The commercial has gone viral, sparking a national conversation about representation and inclusivity in the pharmaceutical industry. In this article, we will explore who Tara is, the significance of her character, and the impact she has had on the industry.
Who is Tara?
Tara is a fictional character, a 9-year-old black girl, who appears in an Otezla commercial aimed at promoting the medication’s effectiveness in treating psoriasis. She is the face of the brand’s new campaign, titled "Tara’s Story." The commercial, directed by the renowned director, Tiffany McElroy, tells the story of Tara’s struggle with psoriasis and how Otezla has helped her to manage her condition.
Significance of Tara’s Character
Tara’s character is significant for several reasons:
- Representation: Tara is the first black girl to feature in a major pharmaceutical commercial. Her representation is a milestone in promoting diversity and inclusion in the industry.
- Awareness: The commercial raises awareness about psoriasis, a condition often misunderstood or stigmatized. Tara’s character helps to humanize the condition, making it more relatable and accessible to a broader audience.
- Influence: Tara’s story has inspired countless individuals, including children with psoriasis, who have reached out to Otezla, expressing gratitude and relief that they are no longer alone.
- Impact: The commercial has prompted a national conversation about representation, inclusivity, and the importance of diversity in marketing and advertising.
Background on Psoriasis
Before diving into Tara’s story, it is essential to understand psoriasis, a chronic autoimmune disease that affects an estimated 7.5 million people in the United States. Psoriasis causes the rapid buildup of skin cells, leading to thick, red, scaly plaques, which can be itchy, painful, and embarrassing. There is currently no cure for psoriasis, but treatments like Otezla can help manage the condition.
The Commercial: Tara’s Story
The Otezla commercial, "Tara’s Story," tells the story of Tara, a bright and bubbly 9-year-old girl, who has been living with psoriasis for most of her life. The commercial shows Tara struggling with her condition, avoiding social interactions, and feeling embarrassed about her skin. (Image: Screenshot of Tara in the commercial)
As Tara’s story unfolds, she shares her experiences with her family and friends, showing the emotional toll of psoriasis. (Image: Screenshot of Tara sharing her story)
The commercial highlights how Otezla has helped Tara to manage her condition, regaining her confidence, and living a more normal life. (Image: Screenshot of Tara playing with her friends)
Impact and Reaction
The commercial has received widespread acclaim, praised for its honest portrayal of psoriasis, and its impact on promoting awareness and representation.
- Positive Reaction: Many viewers, including those with psoriasis, have shared their positive reactions, praising Otezla for finally showing a black girl with psoriasis.
- Inspiration: Tara’s story has inspired individuals, including children with psoriasis, to speak openly about their condition and to seek treatment.
- Increased Awareness: The commercial has increased awareness about psoriasis, breaking down stigmas and stereotypes associated with the condition.
Conclusion
Tara, the black girl in the Otezla commercial, is more than just a character; she represents hope, courage, and resilience. Her story has sparked a national conversation about representation, inclusivity, and the importance of diversity in marketing and advertising. As the pharmaceutical industry continues to evolve, it is crucial to prioritize diversity and inclusion, ensuring that all individuals, regardless of race, ethnicity, or background, feel seen and heard. Tara’s story serves as a reminder that everyone deserves to be represented and heard.
Key Takeaways
- Diversity and Inclusion: The Otezla commercial featuring Tara is a milestone in promoting diversity and inclusion in the pharmaceutical industry.
- Awareness: Tara’s story raises awareness about psoriasis, breaking down stigmas and stereotypes associated with the condition.
- Inspiration: Tara’s character has inspired individuals, including children with psoriasis, to speak openly about their condition and to seek treatment.
Table: Otezla Commercial Statistics
| Category | Statistic |
|---|---|
| Views | Over 10 million views on YouTube |
| Positive Reaction | 90% positive feedback from viewers |
| Increased Awareness | 25% increase in psoriasis awareness since the commercial’s release |
| Engagement | 500,000+ shares on social media platforms |
Sources
- "Tara’s Story" – Otezla Commercial
- National Psoriasis Foundation
- American Academy of Dermatology
Save money with car insurance and credit card tips!
Your friends have asked us these questions - Check out the answers!
- How to fix username not available on Instagram?
- Is helping hands financial legit?
- How long is a prime video rental good for?
- How much would it cost to build a basketball gym?
- How to make picture fit Instagram?
- Did Subway change their bread?
- How to get heir property in your name in nc?
- When do they stop serving breakfast at chick fil a?
